Getting the COVID-19 vaccine is the only way to end this pandemic and safely get back to the people, places, and activities that we love. Learn how you can do your part and spread the word to your family, friends, and community so that we can move forward together.
“As an entrepreneur, I don’t have the luxury to social distance. We are face-to-face with our clients all day. I don’t have a job where sick time is provided. My health is my top priority, and I need to earn an income. The vaccine gives me comfort in knowing that I am less likely to get sick and be hospitalized if I contract COVID-19.”
“I am blessed to have run a successful business for three years in the community where I grew up. We take care of each other out here … I would like business owners to know that getting vaccinated and encouraging others to do so can save lives.”
Kaiser Permanente’s Good Health & Great Hair (GHGH) initiative teamed up with the Maryland Department of Health (MDH) GoVAX program to increase confidence in getting the vaccine and also fairness in how it’s distributed in communities of color throughout the state of Maryland.
While Maryland has a generally high vaccination rate, some of the communities hardest hit by the pandemic lagged behind—particularly in Baltimore City, Prince George’s County, and Montgomery County. This alliance expanded the state’s existing GoVAX program and leveraged Kaiser Permanente’s longstanding GHGH initiative by working with barbershops, salons, and other partners to engage customers and community members with messages about the importance of getting vaccinated.
During the 9-month partnership, Kaiser Permanente’s GoVAX network reached more than 61,000 Marylanders, trained 156 trusted messengers, launched successful media campaigns with The AFRO and El Tiempo Latino newspapers, and produced eleven videos that were disseminated through social media.